N.B. Unveiling a five-year tourism plan to boost the industry
An enterprising five-year tourism strategy was unveiled by the provincial Ministry of Tourism. The main purpose of the program is to make the province the top vacation destination for visitors to Canada’s Atlantic, to heal the hard-hit sector from the Pandemic.
In this regard, the following solutions for the Invitation strategy have been provided:
– A master storytelling initiative that will use marketing efforts to feature residents showcasing pride in their communities;
– Delivering authentic experiences which are unique to the province;
– Fostering a strong sense of pride in place by highlighting the unique character of the province’s communities.
“We want to make people see, hear and feel like New Brunswick is their place in the world,” said Scott-Wallace. “The Invitation showcases our province as the best place to visit, live, and build businesses.”